Elevate Your Firm with
Fornix Sales & Marketing

Strategic Growth for CPAs, Accountants, Bookkeepers,
Tax Professionals & Finance Industry Experts

Fornix Marketing is your trusted partner for tailored marketing, branding,
and business growth strategies. We help financial professionals stand out,
scale, and navigate M&A opportunities—all while emphasizing our
commitment as a women-owned business led by
award-winning entrepreneur Charlene Ignacio.

ABOUT FORNIX SALES & MARKETING

Fornix Sales & Marketing specializes in positioning financial professionals as industry leaders. Our expertise includes:

M&A Support – Helping finance professionals navigate mergers, acquisitions, and business expansion.

Strategic Branding & Marketing – Custom solutions to enhance credibility and attract high-value clients.

Women-Owned Leadership – Founded and led by Charlene Ignacio, a globally recognized entrepreneur featured in top industry publications.

MEET CHARLENE IGNACIO

Multi-industry CEO | Award-Winning Entrepreneur | Business Growth Expert | Speaker

✔Featured in CIO Women Magazine’s Top 10 Most Inspiring Women Leaders

✔Recognized as a Top Woman Entrepreneur to Watch

✔Speaker and thought leader in business, marketing, and M&A growth

✔Leads a global team of 50+ professionals

✔Advocate for women in business and leadership, empowering entrepreneurs to scale and succeed

KEY INSIGHTS FROM CHARLENE IGNACIO

“The key to business growth for finance professionals isn’t just what you do, but how you position yourself to attract and retain the right clients.”

“Success in the finance industry comes from strategic positioning, marketing, and leveraging the right relationships to build credibility.”

“For accountants and financial professionals, trust is everything. Marketing isn’t just about visibility—it’s about creating long-term, valuable client relationships.”

“Building a strong reputation in the finance industry requires more than expertise—it demands smart marketing, clear messaging, and a strategic growth plan.”

“Financial professionals who embrace innovation in branding and marketing set themselves apart as trusted industry leaders.”

“The most successful finance professionals don’t wait for referrals—they build authority, visibility, and trust through strategic marketing.”

“Your clients trust you with their finances—make sure your brand reflects that same level of trust and expertise.”

Our Services for Finance Professionals

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Branding & Positioning

Elevating financial firms to industry thought leaders. We help finance professionals and firms build a strong, credible, and authoritative brand that resonates with their target audience. Our services include brand identity development, messaging strategy, and content creation to position your firm as a trusted industry leader. Whether you're looking to refine your market perception or establish a new brand presence, we craft a tailored approach that aligns with your business goals and values.

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Strategic Marketing

Customized marketing strategies to drive growth and client engagement. Our strategic marketing solutions are designed to help financial firms attract, convert, and retain clients effectively. We develop data-driven marketing plans that integrate digital advertising, content marketing, email campaigns, SEO, and social media strategies to ensure your firm remains competitive. By understanding your audience’s needs and behaviors, we craft personalized outreach strategies that foster long-term relationships and sustainable growth.

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LinkedIn Services

We help finance professionals and firms maximize their LinkedIn presence to enhance credibility, attract clients, and build valuable industry relationships. Our services include profile and company page optimization to establish trust and authority, along with a tailored content strategy that positions firms as thought leaders through insightful posts and industry updates. Additionally, our lead generation strategies leverage LinkedIn’s networking capabilities to connect with high-value prospects, nurture relationships, and drive business growth.


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CEO Speaker Program

Our CEO Speaker Program is designed to establish financial executives as authoritative voices in their industry. We provide end-to-end support, including personal branding, keynote speech development, and strategic positioning to secure speaking engagements at high-profile industry events, webinars, and conferences. Our program includes thought leadership content creation, media training, and LinkedIn amplification to enhance visibility and credibility. By leveraging our network and expertise, we help CEOs connect with the right audiences, strengthen their industry presence, and create new business opportunities through impactful speaking engagements.


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PR & Media Services

Our PR & Media Services help financial firms and executives gain media exposure, enhance credibility, and establish authority in the industry. We craft compelling press releases, secure media placements in top financial publications, and develop strategic PR campaigns that align with your brand’s goals. Our services include media outreach, interview preparation, reputation management, and crisis communication strategies to ensure a strong and positive public image. By leveraging our network of journalists, industry influencers, and media platforms, we position financial professionals and firms as go-to experts in their field, driving brand recognition and business growth.

Why Finance Professionals Choose Fornix

Proven Results – We have helped businesses in finance and other industries increase visibility and revenue.

Industry Recognition – Charlene’s thought leadership has been highlighted in CIO Magazine, Global Women Leaders, and various business publications. She's spoken to over 250,000 leaders about leadership, marketing, and sales.

Strategic Growth Expertise – We combine branding, marketing, and business strategy to help financial professionals grow and scale effectively.

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2025 Profit First Book Author Contribution Industry Expert for IT Businesses and Cybersecurity Companies

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Whether you're an MSP, MSSP, or cybersecurity service provider, this book will help you take control of your finances, eliminate cash flow struggles, and build a sustainable, profitable business. With practical insights tailored to the unique challenges of the cybersecurity industry, you'll learn how to structure your finances for success, allocate funds effectively, and prioritize profitability from day one.

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Profit First for Managed Service Providers – A Financial Blueprint for MSP Success

Profit First for Managed Service Providers is a game-changing guide designed to help MSPs take control of their finances, increase profitability, and build a financially stable business. Based on the globally recognized Profit First methodology, this book provides a step-by-step approach to managing cash flow, optimizing revenue streams, and ensuring sustainable growth—without falling into the trap of feast-or-famine cycles.

Tailored specifically for MSPs, this book addresses common financial challenges such as unpredictable cash flow, thin profit margins, and scaling efficiently while maintaining profitability. You'll learn how to restructure your finances, allocate revenue wisely, and implement a system that guarantees profit from every dollar earned.

If you're ready to break free from financial stress and create a thriving MSP business, get your copy today!

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